IKEA wants to put the focus on the bedroom and the bathroom in 2019. People seem to forget about the importance of these rooms. “Why decorate?”, they think. IKEA and DDB give them the answer: because a good day starts with a good night. And to begin your day fully recharged, a nice and clean room is the first step.

In cooperation with DDB we created the music for this commercial. Starting from the idea that any power song could be made into a sweet lullaby, we transformed 90’s classic “The Rhythm of The Night” by Corona.

Since the lyrics of this song matched the purpose of the commercial perfectly, we decided to re-record them as well. The singer doing this is Lois Grant: a 15 year old girl with promising talent. Her fragile voice makes the lullaby version of Corona’s dance anthem complete.

We were very #gladwecouldhelp. Enjoy the 35” and 60” versions below.

Client Contacts: Miguel Aguza, Peter Jongert

Start date: 4/03/2019

CD: Dieter De Ridder

Innovation Director: Naïm Baddich  

Creation: Antoinette Ribas & Gregory Ginterdaele

Strategy: Dominique Poncin, Maarten De Neve 

Account team: Annelies Nyns, Maria-Laura Laubenthal, Sofie Hoorens

TV Producer: Erik Van Overloop 

Production TVC: Havas Lemz Nederland & Czar Amsterdam

Digital producer: Andreas Vanhoutte

Music: Corona – The Rhythm of the Night

Music studio & licensing: Raygun

Music Supervision & Mix: Peter Baert 

Singer: Lois Grant 

Post-production TVC: Lovo 

Media Agency: Mindshare