Violence against children isn’t something we often talk about. But as a matter of fact, we should.

That’s why Absoluut created this spot for the emergency line 1712. When children feel threatened or attacked -physically or verbally-, they should call 1712 in order to get help. And even more important: they should know that -whatever is happening-, it’s not their fault.

When it’s for a good cause like this, we are ofcourse #gladwecouldhelp.

Agency: Absoluut

Client: 1712

Radio Production company: Raygun

Coaching: Toon Jansegers