UGent challenges its future students to prove them wrong. Because after all, each statement is correct until proven otherwise!

Mortierbrigade created this new campaign to help launch a new campus for the University of Ghent in Kortrijk. And since this campus is situated in West-Flanders, the spots were recorded in the local accent. Which turns “UGent” into “UHent”, verstojje?

We were ofcourse #gladwecouldhelp.

Agency: Mortierbrigade

Client: UGent

Creative director: Jens Mortier, Joost Berends & Philippe De Ceuster

Creation: Jesse Van Gysel, Tom Meijer & Girbe Bogaerts

Head of Production: Charlotte Coddens

Producer: Tuyen Pham & Olivia Naudts

Radio Production Company: Raygun

Coaching: Toon Jansegers

Sound engineer: Mathias Lewis