UGent challenges its future students to prove them wrong. Because after all, each statement is correct until proven otherwise!
Mortierbrigade created this new campaign to help launch a new campus for the University of Ghent in Kortrijk. And since this campus is situated in West-Flanders, the spots were recorded in the local accent. Which turns “UGent” into “UHent”, verstojje?
We were ofcourse #gladwecouldhelp.
Creative director: Jens Mortier, Joost Berends & Philippe De Ceuster
Creation: Jesse Van Gysel, Tom Meijer & Girbe Bogaerts
Head of Production: Charlotte Coddens
Producer: Tuyen Pham & Olivia Naudts
Radio Production Company: Raygun
Coaching: Toon Jansegers
Sound engineer: Mathias Lewis