Despite numerous awareness campaigns, people still drive while using their mobile phones. Knowing that using your phone behind the wheel triples your chance of an accident, the organisation ‘Parents of Road Victims’ asked agency Happiness to come up with a more permanent solution: the Safety Jingle. A short (7 second) audio message radio hosts can play right after they ask listeners to call, text or post, to remind everybody not to use their phone behind the wheel.
Happiness creatieven Niels, Tim and Pieter challenged us to make this jingle become reality.
Agency : Darwin BBDO
Creatives : Stephen Walckiers / Lennie Leen